An award-nominated fashion film, The Dales in My Dreams explores fashion outside of the London-centric narrative. Rooted in my Northern upbringing, the film reflects on memory, landscape, and identity, using dreamlike imagery to reframe the Yorkshire Dales as a space for contemporary fashion storytelling.

Celebrating our British coastlines

An ode to Britain’s forgotten and often overlooked coastlines, this film celebrates the beauty found closer to home. In a culture that often romanticises tropical destinations, it draws attention back to the character, atmosphere, and emotional pull of the British shore.

ERICEIRA

Shot while travelling through Ericeira, Portugal, this film captures the rhythm and atmosphere of surf culture along the coastline. Focusing on movement, light, and the connection between people and the ocean, it documents moments both in and out of the water.

A Celebration of Spring

A celebration of spring, this fashion film explores the feeling of Britain coming back to life after winter. Through natural landscapes, soft light, and movement, the film captures themes of renewal, growth, and optimism tied to the changing season.

Waiting for Waves

Waiting for Waves follows Jane and Willem as they await the return of their fathers from sea. Based on a true story, the film was created as a spec project for More or Less Magazine, exploring themes of sustainability, family, and the emotional realities of coastal life. Through quiet storytelling and atmospheric visuals, the film reflects on the deep connection between people, livelihood, and the ocean.

Showreel

Lucy Florence

Lucyflorenceh@gmail.com